Lasso

Playday

2023

Instantly Discover Spontaneous, Personalized Activities

Lasso helps users uncover exciting activities in real time, tailored to their location, preferences, and social connections. Whether exploring a new city or making last-minute plans, Lasso turns spontaneity into unforgettable experiences—effortlessly.

How might we empower users to effortlessly discover spontaneous activities tailored to their surroundings, preferences, and social connections, making it seamless to find and enjoy experiences on a whim?

Project timeline

Q1 2018

Brainwave moment

Moved to London and realised the potential of spontaneous activities in a vibrant city that I was yet to explore

Q2 2018

Prototyping

Built the first prototype of Lasso with Swift to test the real-time activity discovery using off-the-shelf APIs

Q4 2018

Testing and breaking

Tested Lasso with friends and family to gather feedback and identify areas for improvement

Q2 2019

Parked

Took a break from Lasso to focus on other projects and gain new perspectives

Q2 2022

Rebuilding

Rebuilt Lasso with the new boom of AI and ML technologies to provide more personalised recommendations

Q1 2023

Continual improvement

Lasso is now in alpha testing with a small group of users to gather feedback and improve the experience