Selected work
2014-2024
Cross functional leader and creative designer with a track record of leading 0→1 products, building impactful and long-lasting teams, leading design development, executing strategy and vision, and elevating products to the highest level of craft.
Currently a Senior Product Designer at Ford Design.
Founder of Playday, a human-centred product design consultancy in London, focusing on crafting memorable, inclusive experiences.
Creator and designer of Humanform, an ergonomic and anthropometric assistant powered by AI.
Based in London, working Globally.
Services
Human-centred design
Designing products with empathy to prioritise and realise user needs, usability, and accessibility.
Designing with empathy for Iris →Digital design
Crafting intuitive and visually engaging digital experiences for apps, websites, and connected devices.
Crafting digital experiences for Humanform →Industrial design & engineering
Bridging aesthetics and functionality to create physical products for manufacturing at scale.
Industrial design for Pod →Strategic innovation
Helping brands and startups conceptualise innovative product ideas and refine their vision to meet market demands.
Strategic launch with Lasso →